Whole Brain Marketing

Conventional Marketing
Grab the customer’s attention. Tell your customers what your product does. Show the customer a picture of your product. Provide a needs/benefit approach – the conventional formula for creating a marketing campaign. Unfortunately this over-used and over-recommended formula leads to poor marketing campaigns.

This type of advertising is communicated to the rational area of the mind (the cortex). We know today that decisions (especially buying decisions), take into consideration the feedback from the cortex but is instead driven by the non-rational subconscious mind – the area critical to your branding and product sales.

The 3Brain Marketing Difference
BitFin’s proprietary 3Brain Marketing technique seeks to engage the whole brain. Its name is derived from neuroscientist Paul McLean’s triune brain model – which outlined (in simplest of terms), 3 distinct structure’s of the human mind. Conventional approach attempts to create one overriding ‘thought’ that would drive the customer to buy. This however engages only one primary brain structure, ignoring the structures related to memory, fast processing, learned responses, emotions, instincts and cultural influence.

We believe that consumers interact with products and brands on multiple levels. Our approach is rooted in neuroscience and incorporates the latest findings in brain research to position your brand, products and marketing strategy to engage this unconscious region. The region where brand loyalty resides and where buying decisions are strongly influenced.